This project involved developing a comprehensive branding guideline for KidsAction Coaching, aimed at ensuring the consistent spread and adoption of the KidsAction approach.
My Role: Brand Designer
I was responsible for creating a detailed branding guideline that outlines the visual identity of KidsAction Coaching. This guideline serves as a foundation for sustaining the brand’s message and values, ensuring that all communication and materials align with the KidsAction approach.
The branding guideline covers essential elements such as logo usage, colour palettes, typography, imagery, and tone of voice, providing clear instructions for maintaining brand consistency across various platforms and materials.
In addition to the branding guidelines, I created an Adobe Express brand kit that includes all essential branding materials. I also developed templates for key thematic areas, designed to support sustainability and ensure long-term consistency across all brand communications.
This project allowed me to contribute to a cause focused on empowering children and demonstrated my expertise in brand development, design, and sustainability.
Below are examples of templates that I created along with the brand identity.
